How Cali Became a World Capital of Salsa
At Cali’s annual book fair, Colombian journalist Merdado Arias, author of La verdadera historia de la Salsa (The True History of Salsa), sat down to explain that while salsa has Cuban and Puerto Rican roots, “without a doubt, New York was where it was truly born.” He said salsa arrived in Cali with sailors working a route that ran down the east coast, across the Caribbean and then to Colombia’s main Pacific port of Buenaventura in the 1960s and 70s. “In New York, the big salsa hotspots were The Palladium Ballroom, The Bronx Casino and La Campana,” he said, “The sailors visited these places, bought the records and brought them to the bars and cantinas of the port of Buenaventura, a three-hour drive from Cali.”
But when salsa arrived in Cali, it was far from the cultural icon that it is today. “When I started to write about salsa in 1981, it still wasn’t very accepted in Colombian society,” he said. “It was the music of sailors, vagabonds, and prostitutes — the down-and-outs.” It was in this era when many of Cali’s Old Guard learned their moves — in the family rooms and bars of the city’s working-class neighborhoods — not in the profusion of dance schools now found in the city’s tourist zones.
“Salsa Caleña was not only part of the cultural fabric of the city, but that it had societal and health benefits as well.”
“I grew up in a family that danced well... as a kid we would move the family dining table aside and dance there,” Ortiz said.
Salsa Caleña would slowly but surely become not just an immensely popular pastime but also an artform and iconic dance style. By December 2019, over 25,00 tourists of all stripes were visiting Cali during the Feria de Cali, the year’s biggest event for Salsa Caleña.