Publish Date: October
Frank Leyhausen received his degree in insurance business, marketing and direct marketing.
He joined MedCom International in 2001 after working in the marketing of financial industries for more than 10 years. During this time he was already involved in leading age related projects. He became general manager in 2005 and partner in 2006.
At MedCom he set up the “demographic consulting” business unit where he and his team are focused on communication and innovative product development in all age related issues as well as in workforce management.
MedCom International creates various campaigns and initiatives, always based on prior research data culled by company-owned senior panels. These panels aim to empower elderly people, allowing them to employ new product developments and services as well as to comprehend changing issues in health, social insurance and other relevant matters. Further, MedCom International has joined forces with NGOs and other enterprises to inform and educate seniors in their decision making processes.