Dick Stroud

Publish Date: August  22,  2012

Dick Stroud is a consultant, lecturer and writer. He is the author of Europe’s best-selling textbook on the business issues related to the aging population - The 50-Plus Market.

Dick is considered to be one of the leading thinkers in his field and is a regular speaker at conferences and is quoted in the media and research related to population aging. Dick is the founder and MD of the marketing consultancy 20plus30.


In the autumn of 2012 his new book, co-authored with Kim Walker, will be published by Palgrave Macmillan – Marketing to the Ageing Consumer.


In conjunction with Kim, he has created the AF Auditing tool – the world’s first age-friendly auditing software package that incorporates Cloud and iPad technology.